Sterling CoWorker

Sterling CoWorker is an AI coworker that lives inside Slack. It connects to business tools, watches for work that gets buried in channels and DMs, and helps with follow ups, audits, campaign drafts, lead logging, and routine operations without making the team open another dashboard.

The product is powered by Google Gemini and is listed by the company as a Gemini XPRIZE entry. That is a useful credibility signal for a new tool, but Sterling is still early. There is not much public community feedback yet, so treat it as something to test with a small Slack based team before rolling it into sensitive workflows.

The practical use case is Slack first operations. Sterling can connect to tools such as Shopify, Klaviyo, Meta and Google Ads, QuickBooks, CRMs, and Google Workspace. The site says it can connect to more than 3,000 apps. For ecommerce teams, that means weekly store and ad audits, ROAS checks, abandoned cart work, and campaign drafts. For agencies and consultants, it can help capture leads, enrich CRM records, draft follow up emails, compile client reports, and keep calendar work in sync.

The approval model matters. Sterling says work waits for human approval, so it is not firing off campaigns or changing records without a person checking first. That makes more sense for small teams that want AI help but do not want a black box taking action in Slack.

There are still trust gaps to consider. It asks for Slack workspace access and business tool connections, so buyers should review OAuth scopes, security details, and data handling before connecting production accounts. The site has a security page, but the public brand is still young and there is no visible long term user track record yet.

Sterling starts free with signup credits and no credit card. Paid use is based on active token usage, with flat workspace access rather than per seat pricing. The site also says there are no long term contracts and teams can pause or cancel.

• Slack native AI coworker
• Powered by Google Gemini
• Listed as a Gemini XPRIZE entry
• Connects to Shopify, Klaviyo, Meta Ads, Google Ads, QuickBooks, CRM tools, and Google Workspace
• Site says it supports more than 3,000 app connections
• Runs weekly audits and business digests
• Drafts emails, campaigns, ad copy, and follow up messages
• Logs and enriches sales leads in a CRM
• Helps coordinate tasks from Slack threads
• Can flag duplicate charges or incorrect bills
• Human approval before work goes live
• Flat workspace access with no per seat charges listed